Edison-era incandescent light bulbs blown from crystal clear glass. Ferrowatt makes eight different kinds of bulbs ranging in size, shape, brightness, etc. The Ball-O-Fire™ (bottom left) “replicates a gas light without the need or expense of natural gas”. Set the mood of your dining room with a one or more of these and you’ll be the tits of your next soiree. Seriously, who wouldn’t want these? via Ferrowatt
I really don’t know what all the hullaballoo was about. I’m not sure why people care so much. I suppose part of the reason is because the company has become so ubiquitous and accessible to the masses, people feel they have a vested interest in its logo/brand. They are the Wal-Mart of the apparel industry, projecting an image of value that’s laughable if people would just stop to think about it. Actually, its tragic. Generally speaking, Americans have lost the meaning of quality and value. If we could somehow reclaim it, then Americans would demand better quality and be willing to pay for it.
The Gap has become marginally better since I was a teen buying a pair of $50 jeans using the hard-earned cash from my first job. It is one of the pioneers of fast-fashion, a retail juggernaut of the 90s that left companies like Britches Great Outdoors and Structure in its wake. Actually, Structure sucked pretty hard, so I’m not sad its gone the way of the dodo. Britches, however, was a brand that made quality goods (an offshoot of the respectable clothier Britches of Georgetowne), but then they turned to shit clothing in order to keep up with companies like the Gap.
Back to the logo. Eh, whatever. I guess its good they’re keeping the old logo, but its still not that great to begin with. It’s just that the proposed new logo was that much worse.
See what I mean? Terrible.
However, ISO50 held a design contest recently and the winning entry came up with this:
I like the use of the Avant Garde here; the tightening of space between the “G” and “A” sets up the literal vertical gap between the “A” and “P”. Very clean. Anyways, this is all moot. The Gap will keep rolling along and churn out crap pieces at low prices. Status quo, isolationist, unimaginative, dull, cheap. Isn’t that very… (modern) American?
I’m a little bit behind on this, but The Reference Council did a helluva nice, concise little write-up on a brand within the Levi’s XX division called Made & Crafted. Unfortunately (or perhaps fortunately) for me, there are no shops in my vicinity that carry the line, so I’m unable to see first hand the pieces in this smaller, somewhat obscure sub-brand. For those of you who don’t know, Levi’s XX is the division which focuses on the vintage and traditional aspects of Levi’s heritage. M&C’s sister line, Levi’s Vintage Clothing, focuses on recreating (though sometimes quite unsuccessfully, depending on which Levi’s experts/archivists you speak with) jeans and other articles of clothing pulled from archives and actual found, vintage items. In slight contrast, the M&C line is more of a modern interpretation of those items “with traditional sensibilities”. For example, instead of trying to use the same exact materials or re-constructing an article of clothing from specifications of a particular, historic piece, they might utilize new or innovative techniques, fabrics, and materials to create interesting shapes and textures— all through a vintage lens and with vintage sensibilities. It all is very intriguing, and I really hope things take off and work out with this approach. It’s difficult to get a gauge on the Levi’s XX “brand” because there is so little marketing and advertising being done (which is intentional). The Made & Crafted line is a little bit more accessible based on a simple search online— the higher end department stores and boutiques seem to have the fall/winter drops up and available already.
If you’re familiar with Ralph Lauren’s RRL line, then you know which direction the LVC line is going… for better or worse.
“Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts. Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one’s lifetime.”—Mark Twain
I’m still getting used to the interface of Tumblr, so if I keep following/un-following you, it’s because I’ve been testing out a code mod for my theme that allows for people to see who I’m following in the sidebar. After tweaking and testing out my feelings on the overall appearance, I’ve temporarily decided not to go with the mod until I can figure out a way to create a list form which also permits me to add non-Tumblr blogs.