So I’ve really been digging the Levi’s Vintage Clothing line— I especially love the cut and fit of the 1947 501’s. The 47s are typically considered the iconic model jean for Levi’s— it represents the year that the company introduced all of the modern features (slimmer fit, a uniform double-needle stitched Arcuate, red tab, belt loops) and eliminated the pre-war features (cinch, suspender buttons, crotch rivet) permanently. The denim is 12 oz. Cone Mills shrink-to-fit red selvedge denim which becomes 14oz. after its initial contact with water. There is something completely satisfying about owning a pair of classic-fitting jeans manufactured which such precision and detail. I don’t know why the f*ck people are into overly-embellished, and/or overhyped/overpriced jeans that look like absolute garbage (True Religion, Antik, Lucky Brand, etc.). As a consumer, there is no need to go so far above and beyond the blueprint. I don’t need the bells and whistles. In other words: keep it simple.
I’m a little bit behind on this, but The Reference Council did a helluva nice, concise little write-up on a brand within the Levi’s XX division called Made & Crafted. Unfortunately (or perhaps fortunately) for me, there are no shops in my vicinity that carry the line, so I’m unable to see first hand the pieces in this smaller, somewhat obscure sub-brand. For those of you who don’t know, Levi’s XX is the division which focuses on the vintage and traditional aspects of Levi’s heritage. M&C’s sister line, Levi’s Vintage Clothing, focuses on recreating (though sometimes quite unsuccessfully, depending on which Levi’s experts/archivists you speak with) jeans and other articles of clothing pulled from archives and actual found, vintage items. In slight contrast, the M&C line is more of a modern interpretation of those items “with traditional sensibilities”. For example, instead of trying to use the same exact materials or re-constructing an article of clothing from specifications of a particular, historic piece, they might utilize new or innovative techniques, fabrics, and materials to create interesting shapes and textures— all through a vintage lens and with vintage sensibilities. It all is very intriguing, and I really hope things take off and work out with this approach. It’s difficult to get a gauge on the Levi’s XX “brand” because there is so little marketing and advertising being done (which is intentional). The Made & Crafted line is a little bit more accessible based on a simple search online— the higher end department stores and boutiques seem to have the fall/winter drops up and available already.
If you’re familiar with Ralph Lauren’s RRL line, then you know which direction the LVC line is going… for better or worse.